Daytime, outside. View of the port. Seated at a terrace, a young man is sketching an original design for swim shorts on a checked tablecloth. Inspired by surfers’ trunks, the design takes shape,very different from the traditional “swim briefs” of the time. Colourful and original, a new style is set!
Made out of spinnaker canvas - sailing is, after all, the king of sports in the gulf of Saint-Tropez -, the new swimsuit dries more quickly in the sun and wind. The first Vilebrequin acquires its name from the creator’s passion for cars and is the French translation of the word “crankshaft.”
On the beaches of Saint-Tropez, the new swim trunks are an overnight success. A trend is launched, a new brand is born.
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